The Content Planning Questions No One Tells New Creators | Creative Amplifiers Live
Neil, Mark, and Lisa are back live after a summer break to tackle the essential questions new and established creators need to ask themselves before or during their content creation journey.
What You’ll Learn in This Episode:
We dive into the critical differences between a hobby and a business, emphasizing that transitioning a passion project into a successful business requires significant time, energy, and mental capacity. Mark notes that “overnight successes” often take 10 years to realize, and consistency is crucial, even if you only upload one video per month.
Key Topics Covered:
Ideal Client Persona (ICP): Learn how to define the specific audience you want to serve and why it is important to also define your Anti-ICP (the people you do not want to work with). Lisa advises vetting clients who are inflexible or display “too many shiny objects,” which can lead to disorganization.
Positioning and Standing Out: In a crowded industry, the hosts stress that you do not need millions of subscribers to succeed. While topics may not be new, your unique story and experience—your “lens of you”—will resonate with your audience and serve as your digital resume.
Defining Your Brand: We discuss the pros and cons of branding yourself using your personal name versus an umbrella brand, especially if you plan to sell the business later.
New Formats: Get a quick insight into the rise of micro-dramas—short-form vertical content based on soap opera cliffhangers—a new, highly lucrative model for creators.
Actionable Takeaway: Ask yourself your Positioning Statement: Who are you helping, with what particular topic, so they can transform into what?.
FREE GIVEAWAY
Get two exclusive free resources by subscribing to the Creative Amplifiers Substack:
A 20-question content creation questionnaire to help with positioning and content ideas.
A PDF guide detailing the high-level workflow for starting your live or content creation journey.
We will be back weekly every Monday at 8:00 p.m. UK time.
